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Victorinox Swiss Army is celebrating the future and
marking a key stage in its development with the creation
of a watchmaking competence center and the integration
of watch-case production. 2016 sees the completion
of a project that has spanned more than three years,
represents an investment of 38 million Swiss francs
and bears witness to the brand's ambitious vision.
In Delémont, the capital of the Swiss Jura, the Victorinox
Swiss Army watchmaking competence center preserves
and develops precious Swiss expertise.
The quality and excellence that have characterized
Victorinox knives since their creation in 1884 are also
channeled into Victorinox Swiss Army watches.
The competence center combines performance and
technology, bringing together two towering symbols
of Swiss industry: knifemaking and watchmaking.
The historic building has been enlarged by two new
factories, which were built to house the Victorinox Swiss
Army watchmaking competence center and the brand's
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The Victorinox name has enjoyed great renown for
over a century, thanks to its expertise and mastery
of industrial skills and steel industrialization
processes. This know-how has since been transposed
to watchmaking. As part of a logical brand evolution
and transfer of skills, Victorinox Swiss Army watch
cases are now produced in Delémont. This is a key stage
and a historic, symbolic step that attests to the brand's
desire to increase the added value of the "Swiss made"
label, taking it well beyond its own standards. A high-
tech production center employing modernized methods
brings together every stage of the machining, assembly
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extreme testing laboratory is an experimental platform
where the I.N.O.X. watch successfully completed
a battery of 130 tests, elevating it to the rank of an all-
enduring timepiece.
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of both energy and waste.
ALEXANDER M. BENNOUNA
CEO, Victorinox Swiss Army SA
WATCHMAKING COMPETENCE CENTER
PERFORMANCE AT THE HEART OF INDUSTRIAL EXCELLENCE
MASTERFUL PRODUCTION GUARANTEEING QUALITY AND INNOVATION