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1884
Karl Elsener opens a cutlery workshop in Ibach, in
the Canton of Schwyz, with the support of his mother
Victoria.
1891
Initiated by Karl Elsener, the Swiss Cutlery Union is
founded. Karl Elsener and his co-workers deliver
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1897
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protected on June 12. This model later becomes known
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1909
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emblem with the cross and shield as a trademark. It is
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1921
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importance for the cutlery industry, Karl Elsener coins
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which means stainless.)
1931
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electric heat treatment facility for Victorinox.
1945
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in US Army PX stores.
1979
On January 2, the previously solely-owned “Messerfabrik
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1984
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than CHF 80 million.
1989
Victorinox’s American distribution partner enters the
timepiece market in the USA under the “Swiss Army
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watches collection produced in Biel, Switzerland.
1992
The company opens its own sales subsidiary in Japan.
Further subsidiaries follow in subsequent years.
1999
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St. Louis.
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establishes Victorinox Watch SA in Bonfol, in
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2000
The Victorinox Foundation is set up. It holds 85% of the
shares in Victorinox AG. A further 15% are held by the
charitable Carl and Elise Elsener-Gut Foundation.
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THE SPIRIT OF INNOVATION & SUSTAINABILITY
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