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2001

Victorinox apparel is introduced in the USA.

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2002

The publicly traded US distribution partner Swiss Army

Brands Inc. is privatized.

The timepiece brand Victorinox Swiss Army is launched

internationally.

2003

Victorinox takes over the US-American company

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2005

Victorinox takes over the traditional Swiss cutlery and

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Jura.

2006

Victorinox Swiss Army moves to its new watch production

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2007

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line is repositioned in the market and is branded with

the Victorinox emblem.

2008

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2009

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Switzerland.

125 years after its foundation, Victorinox now employs

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revenues of around CHF 500 million.

2012

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2014

To celebrate the brand’s 130th anniversary and the

watches division’s 25th anniversary, Victorinox Swiss

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unusual levels of stress, this watch has passed a battery

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2015

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2016

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